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Hedge describes herself as a designer, illustrator and and Art Director (see below) but above all Lisa has captured my attention for design which I have had no desire for in previous years. The attention to the intricate details has given her a consistent portfolio that lends itself to a specific market. For my own development I think after seeing how art direction is essential for displaying a portfolio in an appealing way, I should learn more about what Art Directors really do. Prior to this I have always seen them as "senior weight" designers that venture out from their well earned office every now and again and give pointers and direction to junior and middle weights. I am obviously confident that there is much more to the role of an Art Director than meets the eye.
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