Notes from Talk.
01904 673767
everyone@thebeautifulmeme.com
2 copywriters
4 designers
They have an interest in Robots
Studio built from scratch after a career in publishing.
Copywriting is key to a great piece of design
Possible to be a copywriter and a designer and where appropriate this is the best combination for an emplyee to hold.
Ideas are everything
Write everything down.
A brand is cemented in the mind of a viewer through the copy.
The "make your brand human"
Hierarchy in design is everything.
Challenge every word, and challeneg every letter.
Reducing copy is the job of the copywriter, not the designer.
A great talk with an inspiring back story, I have always been intrigued by copywriting and this was the first time I felt comfortable in the fact that I could do both, rather than one or the other.
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